Femine style and comfort make for fun shopping at Jockey Bra concept store in Woodfield Mall - review/giveaway

Periodically, I work with companies to provide my experiences and opinions on a product. 

If you ask a handful of women, many would say that shopping for bras is not the highlight of their day, month or year. Let's be honest though. For the majority of women, wearing a bra is a necessity, daily occurrence, or a typical part of our daily routine. Why shouldn't shopping for a bra be a pleasant, even fun, experience. The Jockey Bra concept store in Woodfield Mall wants to make your next bra shopping experience the best ever.

Like many women, I recall getting fitted for a bra by using a tape measure. Measure here, measure there, add, subtract - presto there is a number and a letter to your bra size. Have you ever noticed that this old system doesn't exactly offer the best fit?  I don't know about you, but this mathematical equation didn't always equal a well fitting bra. Jockey Bra has changed the way women find the better fit.

With a long testing process and input from real women, the Jockey Volumetric Fit System takes into consideration a woman's body and shape. Based on 3D imaging, the fit of these Jockey bras takes into account the volume of a woman's shape. The result is a comfortable, wearable and almost custom fitting bra.

Recently, I had the opportunity to visit the Jockey Bra Concept store in Woodfield Mall. The feel of the store is warm, inviting and feminine. Gone is the mood lightning and intimidating atmosphere. The store wants to make a woman feel comfortable from the moment she enters.

Store associates can help you with finding your fit. Customers can choose to have an associate help with the fit kit or she can fit herself. First, you determine your band size via a tape measure. Second, you determine the cup size. Start with one that visually looks like your body. Each cup is numbered 1-10. Find the cup that fits all of your shape without spilling over or gapping. Put the band size and the cup size together and you have your Jockey Bra size. If you have any questions about fit, style or the process as a whole, the staff is always available to help.

After determining your size, I would recommend trying a variety of styles to see which one works best with your style.  From under-wire to soft cup, there is style and color for any outfit. Each style comes in three color options, white, black and nude.

I would recommend the Jockey Bra as the every day bra. If you have a plunging dress that needs some extreme push-up action, the Jockey Bra may not be the optimum choice. I have been wearing my Jockey Bra during the week for all my daily activities. From running to the store to long days at the swim practice, I am comfortable and looking good.

The new Jockey bra can be purchased at the Woodfield Mall concept store, Jockey Outlet stores or online. These bras cost $60. If purchasing online, a fit kit (costing $19.99) is purchased to determine a correct size. When purchasing a fit kit, the purchaser receives a $20 coupon toward the purchase of a bra.

One of the best concepts about this bra is that the styles will never be discontinued. While your size may change throughout the years (did you know that you should get re-fitted for a bra every 6 months), your favorite bra will be waiting for you.

More information is at www.jockey.com

Would you like to try the new Jockey Bra?  I have 5 Jockey gift certificates to giveaway. These gift certificates must be redeemed at the Woodfield Mall Jockey Concept store by August 31. Please use the Rafflecopter to enter.

a Rafflecopter giveaway

Disclosure: I received items from this company to try and to giveaway. All opinions are my own.  


  1. My biggest bra complaint is that they don't stay down in the back.

  2. It's so hard to find just the right bra that fits. I tried that old system, but you're so right! It just doesn't work that well.

  3. Sounds like a great idea for fitting bras. It removes some of the trial and error from the fitting process.

  4. Oh wow, I would love to win one!

  5. Mine dig into my skin everywhere!

  6. I am having a big problem finding a sport bra size 48 to fit me in this town, my old one and my only one is in bad shape right now and I need help finding a right one to fit. connie danielson