Raise awareness against domestic violence, the Allstate Foundation Purple Purse Campaign

Have you ever wondered what happens behind closed doors?  Put aside the torrid thoughts, but would you know if a friend was suffering? Could the outward, friendly, compassionate appearance be just a front for something hurting her. In the dark of night or the dawn of morning, is your friend cowering in the shadows living in fear? 

Did you know that domestic violence affects one in four women in their lifetime?  This staggering number is higher than the women affected by breast cancer, ovarian cancer and lunch cancer combined. Even with the vast number of women living in danger, many people don't know how to help a victim of domestic violence. 

October is Domestic Violence Awareness Month. During this month, The Allstate Foundation wants to bring suffering women out of the shadows and give them a voice. The Purple Purse campaign seeks to education women on a way to break the cycle of abuse by gaining financial independence. 

A major obstacle for abused women to overcome is financial freedom. Sometimes the abuser holds all the purse strings. When no money to start fresh, the woman may continue to suffer in her abusive prison.

The Purple Purse campaign, by the Allstate Foundation, uses a purple purse to share its quest against domestic violence. The Foundation is sending out more than 1,000 purple purses with domestic violence information inside the purse. The purse can pass between co-workers, neighbors and classmates. The idea is to spark a conversation about this terrible issue plaguing our country.

Since money is power, the Allstate Foundation has pledged to donate up to $350,000 to YWCA programs designed at assisting survivors of domestic violence and other women in need.

Everyone can participate in this program. For each purple purse passed the Allstate Foundation will donate $5 to this cause. If you don't have a purple purse to pass, you can pass a virtual purse at Facebook.com/PurplePurse or www.purplepurse.com. (A Spanish-language site is available at www.bolsomorado.com.) 

Don't let the cycle of domestic violence continue. Raise awareness and raise your voice during the Allstate Foundation Purple Purse campaign.

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.


  1. What a great campaign and it's great that you are bringing awareness to stop domestic violence!

  2. What a great campaign- I just sent a purse!

  3. What a great way to bring awareness to this issue! It is important to talk about it and not let is stay under reported and ignored.

  4. It's so sad and scary how many people this effects. It's nice to see them raising awareness.

  5. It is so sad that women stay with me who abuse them because they don't have money. They need to know that there are programs to help them. This is a great campaign.

  6. This is such an important topic to raise awareness for. I wish it was not something people had to worry about but thankfully there are programs like this to help!

  7. I've witnessed a handful of women who have been in a domestic violence situation. A few are no longer in them, but there are a couple I know that still stay. I'm so happy to learn about this campaign, domestic violence is definitely something that people should be aware of.